November Rain: TV’s Big Surge
The morning after Barack Obama secured his second term as the 44th president of the United States, two significant events occurred that left TV ad sales executives breathing a little [...]
UPDATED: Keith Turner to Replace David Lawenda at Univision
President of ad sales David Lawenda is leaving Univision in early September, a memo from Univision CEO Randy Falco to staffers said on Thursday morning. "David Lawenda informed me that [...]
Meet the ‘Glamour’ Generation
Performance Marketing
Founded in 1939, Glamour has long seen its mission as empowering women, with uplifting stories, tips and advice.
Google to Announce Ad Exchange Direct Deals Marketplace in April
Performance Marketing
Google will announce in April an ad exchange direct deals marketplace, the company’s vp of new products and solutions Karim Temsamani said today during the Interactive Advertising Bureau’s Annual Leadership [...]
Nascar to Take Digital Platforms Back From Turner Sports
Brand Marketing
Nascar has asked Turner Sports for the keys to Nascar.com and is now looking for a digital agency to help navigate a site relaunch.
Blustery With a Chance of Down Parkas
Brand Marketing
Six months ago, The Weather Channel hired a meteorology whiz. Only this one won’t be doing the five-day forecast in front of a green screen.