Why Marketers Should Tap Into the Potential of Bing Ads, the Dark Horse of the Search World
Performance Marketing
With the introduction of the Microsoft Audience Network (MSAN), enhanced AI capabilities and increased partnerships within the last 12 months, Bing Ads is becoming an even more advanced channel that [...]
Google’s $1,000 Stock Means Billions to Founders’ Bank Accounts
Performance Marketing
$1,000. Google’s stock price hit its all-time high today, making the rich founders even wealthier. Co-founders Larry Page and Sergey Brin each saw their fortunes rise more than $250 million [...]
Is It Good for Publishers When Advertisers Are Distributors?
Performance Marketing
Advertisers want their ads to be more relevant. And (most) publishers have an audience monetization problem. So a new crop of ad formats offers to solve both problems by letting [...]
Razorfish Formalizes Ad Product Practice
Performance Marketing
Agencies have been partnering with emerging media platforms for years to create new ad products.