6 Growth Opportunities for Publishers in 2018
Plummeting print advertising, continued newsstand decline, slow digital growth, and the loss of some leading titles. Let’s face it, 2017 wasn’t the greatest year for magazine media. But amidst the [...]
Yelp, YP Partner in Local Advertising Deal
Performance Marketing
The company formerly known as the Yellow Pages, YP, has announced a new partnership with Yelp. YP, with its vast business reach across the U.S. and a significant mobile product, [...]
Report: Ad Networks Adhering to Strict Privacy Guidelines
Performance Marketing
In a perfect world, the Network Advertising Initiative's annual compliance report would have come out before 60 Minutes trashed the data tracking and collection on the Web for interest-based advertising.
This Man Protects Marketers From Bogus Websites
Performance Marketing
Dan Peak’s company may well be the Seal Team Six in the war against rogue websites. His company, Veri-Site, boasts 10 years of experience hunting down Internet money launderers and [...]
You Shouldn’t Trust Mobile Location Data
Performance Marketing
Location data for mobile ad campaigns gets a bad rap these days with advertisers, and for good reason.
IAB Escalates Attack on Firefox Privacy Browser
Performance Marketing
The Interactive Advertising Bureau escalated its attack on Mozilla for its new Firefox browser that blocks third-party cookies by default, cutting ad networks dead in their tracks.