6 Growth Opportunities for Publishers in 2018
Plummeting print advertising, continued newsstand decline, slow digital growth, and the loss of some leading titles. Let’s face it, 2017 wasn’t the greatest year for magazine media. But amidst the [...]
Could the B2B Media Exchange Be One Answer to Ad Fraud?
Did you read Bo Sacks’ recent post on grappling with ad fraud? If you deal with programmatic advertising in any way, what do you think of Bo’s conclusion: “Maybe this [...]
Grappling With Ad Fraud And Its Nuances
Charles Dickens once penned the now famous line, “It was the best of times, it was the worst of times.” I am going to counter that with a quote from [...]
ACT 7 Conference Report: The Truth About Digital Advertising Lies
Samir Husni, aka Mr. Magazine, held his annual ACT 7 conference at the University of Mississippi in late April. The program was a good round up of what is going [...]
A Retrospective of Publishing Fraud Old and New
I am in Berlin, Germany attending one of my favorite publishing events, FIPP’s Digital Innovators Summit which starts Monday, March 20th. It is a cross-planet collection of modernizers trying to [...]
Russian Ring of Digital Ad Crooks Is Reportedly Making Over $3 Million a Day
Performance Marketing
White Ops today reported that a group of Russia-based cybercriminals is stealing $3 million to $5 million daily from premium-video-focused advertisers.