Google Advertisers Now Have Access to Facebook Ads
Performance Marketing
Google now has Facebook ad space to sell you. The search company just announced that ad agencies that buy through DoubleClick would have access to FBX, Facebook’s exchange.
Web Ad Exchange OpenX Adds Dentsu as Investor
Performance Marketing
Last month, the independent Web ad exchange OpenX landed a $22.5 million funding round. Now, the company has added a key new investor: Dentsu’s digital subsidiary Cyber Communications.
Voice: Hardly a Wreck
Performance Marketing
Zach Coelius is CEO of San Francisco-based ad tech firm Triggit. The famously outspoken Coelius took some umbrage with a recent Adweek feature. We invited him to respond:
Buyers Bullish on Facebook Exchange
Performance Marketing
News broke in June that Facebook was readying an ad exchange which would enable advertisers to target people of Facebook based on th
Right On Marissa!
Performance Marketing
All you Yahoo prognosticators can settle down (for now). Right Media isn’t going anywhere.
More Than Half of Online Ads Fail Viewability Standard
Brand Marketing
The online ad industry’s Making Measurement Make Sense (3MS) initiative calls for a new viewability metric that would only measure when 50 percent of an ad is in view for [...]