Google's private programmatic exchanges can now book premium ad space like mastheads for brands. It is working with ABC to promote the new show Rising Star using an exchange that only places ads in prominent positions, ones that are not typically associated with automated buying.
Alibaba Group finally announced its long awaited public offering Tuesday, disclosing for the first time its financial statements that reveal the inner workings of this Chinese Internet hydra with tentacles in e-commerce, e-payments, social media, messaging,
The ad world got its first look at Facebook’s plans for mobile domination with an ad network that will serve sponsored posts outside the social network and into a whole ecosystem of apps. The Facebook Audience Network is expected to do for mobile advertising what Google’s AdSense did for desktop.
Get ready for more in-app messages like this: “and now a word from our sponsors,” as ad company Vungle today launched an in-app video ad exchange that will serve commercials to smartphones.
AppNexus has hired former 24/7 Media CEO Jon Hsu as chief financial officer, adding another veteran of the ad tech world and signaling its ambitions to eventually take the company public.
Even mommy bloggers could now sell their advertising services—like promotional tweets and YouTube videos—through an automated exchange.
Microsoft is opening more of its ad space to programmatic selling. The company announced the move today during Ad:tech New York. Microsoft said it is expanding its partnership with AppNexus to deliver more ads through the Microsoft Advertising Exchange and on mobile devices.
Twitter just disclosed how much money MoPub makes. The messaging platform had to reveal the mobile exchange's finances as part of its disclosure to potential investors before it becomes a publicly traded company.
Google now has Facebook ad space to sell you. The search company just announced that ad agencies that buy through DoubleClick would have access to FBX, Facebook’s exchange.