Data Leakage Devalues Publishers’ Biggest Asset — Their Audience
I’ve worked on countless media kits. Every one of them talks about how well the publisher knows its audience. Big Data says they know your audience, too. They tell advertisers [...]
AppNexus Hires Ex-CEO of 24/7 Media As CFO
Performance Marketing
AppNexus has hired former 24/7 Media CEO Jon Hsu as chief financial officer, adding another veteran of the ad tech world and signaling its ambitions to eventually take the company [...]
Izea’s New Exchange Puts Social Media Reach Up for Auction
Performance Marketing
Even mommy bloggers could now sell their advertising services—like promotional tweets and YouTube videos—through an automated exchange.
Yahoo Reboots Ad Business in Attempt to Own Ad Tech
Performance Marketing
It’s getting harder to accuse Yahoo CEO Marissa Mayer of not caring much for the ad business.
Microsoft Opening Up More Ad Inventory to Programmatic
Performance Marketing
Microsoft is opening more of its ad space to programmatic selling. The company announced the move today during Ad:tech New York. Microsoft said it is expanding its partnership with AppNexus [...]
Twitter Reveals MoPub’s Ad Growth
Performance Marketing
Twitter just disclosed how much money MoPub makes. The messaging platform had to reveal the mobile exchange's finances as part of its disclosure to potential investors before it becomes a [...]