Ad Exchanges

Google and ABC Build a Programmatic Ad Exchange That Only Buys Mastheads

Google's private programmatic exchanges can now book premium ad space like mastheads for brands. It is working with ABC to promote the new show Rising Star using an exchange that only places ads in prominent positions, ones that are not typically associated with automated buying.

How Advertising Powers China’s IPO Darling Alibaba

Alibaba Group finally announced its long awaited public offering Tuesday, disclosing for the first time its financial statements that reveal the inner workings of this Chinese Internet hydra with tentacles in e-commerce, e-payments, social media, messaging,

What Advertisers Need to Know About Facebook’s Mobile Ad Network

The ad world got its first look at Facebook’s plans for mobile domination with an ad network that will serve sponsored posts outside the social network and into a whole ecosystem of apps. The Facebook Audience Network is expected to do for mobile advertising what Google’s AdSense did for desktop.

New Ad Exchange Delivers Mobile Video

Get ready for more in-app messages like this: “and now a word from our sponsors,” as ad company Vungle today launched an in-app video ad exchange that will serve commercials to smartphones.

AppNexus Hires Ex-CEO of 24/7 Media As CFO

AppNexus has hired former 24/7 Media CEO Jon Hsu as chief financial officer, adding another veteran of the ad tech world and signaling its ambitions to eventually take the company public.

Izea’s New Exchange Puts Social Media Reach Up for Auction

Even mommy bloggers could now sell their advertising services—like promotional tweets and YouTube videos—through an automated exchange.

Yahoo Reboots Ad Business in Attempt to Own Ad Tech

It’s getting harder to accuse Yahoo CEO Marissa Mayer of not caring much for the ad business.

Microsoft Opening Up More Ad Inventory to Programmatic

Microsoft is opening more of its ad space to programmatic selling. The company announced the move today during Ad:tech New York. Microsoft said it is expanding its partnership with AppNexus to deliver more ads through the Microsoft Advertising Exchange and on mobile devices.

Twitter Reveals MoPub’s Ad Growth

Twitter just disclosed how much money MoPub makes. The messaging platform had to reveal the mobile exchange's finances as part of its disclosure to potential investors before it becomes a publicly traded company.

Google Advertisers Now Have Access to Facebook Ads

Google now has Facebook ad space to sell you. The search company just announced that ad agencies that buy through DoubleClick would have access to FBX, Facebook’s exchange.