Google and ABC Build a Programmatic Ad Exchange That Only Buys Mastheads
Performance Marketing
Google's private programmatic exchanges can now book premium ad space like mastheads for brands. It is working with ABC to promote the new show Rising Star using an exchange that [...]
Twitter Reveals MoPub’s Ad Growth
Performance Marketing
Twitter just disclosed how much money MoPub makes. The messaging platform had to reveal the mobile exchange's finances as part of its disclosure to potential investors before it becomes a [...]
Google Advertisers Now Have Access to Facebook Ads
Performance Marketing
Google now has Facebook ad space to sell you. The search company just announced that ad agencies that buy through DoubleClick would have access to FBX, Facebook’s exchange.
Is Yahoo Finally Fixing Its Deeply Flawed Ad Exchange?
Brand Marketing
We all have blind spots, and Marissa Mayer’s is Right Media.