ad exchange

Google and ABC Build a Programmatic Ad Exchange That Only Buys Mastheads

Google's private programmatic exchanges can now book premium ad space like mastheads for brands. It is working with ABC to promote the new show Rising Star using an exchange that only places ads in prominent positions, ones that are not typically associated with automated buying.

How Advertising Powers China’s IPO Darling Alibaba

Alibaba Group finally announced its long awaited public offering Tuesday, disclosing for the first time its financial statements that reveal the inner workings of this Chinese Internet hydra with tentacles in e-commerce, e-payments, social media, messaging,

New Ad Exchange Delivers Mobile Video

Get ready for more in-app messages like this: “and now a word from our sponsors,” as ad company Vungle today launched an in-app video ad exchange that will serve commercials to smartphones.

AppNexus Hires Ex-CEO of 24/7 Media As CFO

AppNexus has hired former 24/7 Media CEO Jon Hsu as chief financial officer, adding another veteran of the ad tech world and signaling its ambitions to eventually take the company public.

Izea’s New Exchange Puts Social Media Reach Up for Auction

Even mommy bloggers could now sell their advertising services—like promotional tweets and YouTube videos—through an automated exchange.

Twitter Reveals MoPub’s Ad Growth

Twitter just disclosed how much money MoPub makes. The messaging platform had to reveal the mobile exchange's finances as part of its disclosure to potential investors before it becomes a publicly traded company.

Google Advertisers Now Have Access to Facebook Ads

Google now has Facebook ad space to sell you. The search company just announced that ad agencies that buy through DoubleClick would have access to FBX, Facebook’s exchange.

Is Yahoo Finally Fixing Its Deeply Flawed Ad Exchange?

We all have blind spots, and Marissa Mayer’s is Right Media.