Children Tell Parents to ‘Lock It Up’ in Merkley’s Gun Safety Ads
Creativity
Merkley + Partners takes the kids' side in its new campaign for gun safety, with boys and girls questioning why adults don't go to greater lengths to hide their firearms. [...]
Adweek’s Top 10 Commercials of the Week
Brand Marketing
With the Super Bowl out of the way, advertisers who didn't have almost $4 million to blow can resume their previously scheduled programming.
Where in the World Is Matt Lauer? Somewhere in This Ad Council PSA
Creativity
Ad Council PSAs don't get much better than this one from Campbell Ewald and Tool director Sean Ehringer. It would spoil things to reveal what's going on, so just watch. [...]
NBCU Ad Sales Picture Crystallizes
Nearly two months after Linda Yaccarino became the head of advertising sales at NBCUniversal’s broadcast and cable networks units, the org chart is coming into focus.
Texting While Walking Is Bad, but Guess What’s Worse?
Creativity
Traffic safety efforts shouldn't play it safe. These days, it's often a case of gore or bore—or at least trying something beyond the expected. PSAs lacking visual punch quickly fade [...]
Food-Safety PSAs: Before You Eat That Pig, Bring It to the Sauna
Creativity
With picnic, patio and potluck season in full swing, the U.S. government has launched a series of quirky new ads from JWT to remind Americans about some food-safety basics. Each [...]