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Here’s How That Little Blue Ad Marker Should Appear in Mobile Ads

Performance Marketing

The Digital Advertising Alliance today is releasing creative specs on how the little blue ad marker should be used and displayed on mobile ads—the next major step in extending the [...]


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Do Not Track Legislation Makes a Comeback

Brand Marketing

Do Not Track legislation is poised to make a big comeback this Congress, and marketers who managed to hold it off for the past two years are taking nothing for [...]

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Ad Biz Tries to Convince Senate Dems Self-Regulation Works

Performance Marketing

The advertising industry Thursday rolled out the big guns and new data to defend its self-regulation program for online behavioral advertising to skeptical lawmakers on the Democratic-controlled Senate Commerce Committee.