Mcgarrybowen N.Y. Hires a New President
Brand Marketing
BBDO executive Simon Pearce is the new president of mcgarrybowen New York. He will take over for Tom Sewell, who has been in that job since last May and will [...]
With a Redesigned Website, The New Yorker Hires an Ad Agency
Brand Marketing
The New Yorker has a redesigned website, a new paywall system in the works and now an ad agency to promote it all.
McCann New York Gets a Digital Chief
Brand Marketing
Daniel Bennett, the managing director of AnalogFolk in New York, is joining the N.Y. office of McCann Erickson as chief digital officer.
How Does Kiehl’s Launch a New Product? By Sending It to Space, Of Course
Performance Marketing
Kiehl’s new face moisturizer is more like space moisturizer. The high-end cosmetics brand launched a rudimentary spacecraft with its product on board so it could promote a new line of [...]
Xaxis: New Mobile Ad Platform Also Combats Accidental Clicks
Performance Marketing
Those fat-thumbed accidental clicks that routinely happen on mobile devices are a nuisance for advertisers paying for those false positives and users who just want the ads to go away.
This Boston Agency Creates Apps for Cisco
Brand Marketing
Specs Who Partners and founders Rob Stewart (l.), CCO; and Harry Chapin, CEO What Branding and advertising agency Where Outside agency offices in Boston’s Back Bay