Data Love Story in the USA With a Few Spats, Too
Performance Marketing
You might call this time of year, Jan. 15 to March 15, marketing data’s “high season,” based on all of the goings-on. There’s a lot of data love out there [...]
This Is How Your Financial Data Is Being Used to Serve You Ads
Wait, who sees my credit card bill, again?
Google’s Mobile ‘Problem’ Squeezes Pricing in First Quarter
Performance Marketing
Google topped $15 billion in first quarter revenue but still reported lower costs per click while the industry shifts to less expensive mobile ads.
Confessions of a Data Broker
Performance Marketing
Not long ago, data brokers—companies that compile databases of consumer information and then sell them to marketers—toiled in the shadows of media and advertising, seen as largely responsible for those [...]
Senate Commerce Report Says Data Brokers ‘Operate Behind a Veil of Secrecy’ [Updated]
Performance Marketing
Today was Jerry Cerasale's last day as the head lobbyist for the Direct Marketing Association. It may also have been one of his least enjoyable.