With Sid Vicious’ Help, Acura Aims to Shake Up Sedan Advertising
Brand Marketing
Acura uses music to inject some sizzle into the sedan category in its soon-to-break campaign for the new Acura TLX.
Reinventing the Banner Ad
Brand Marketing
It’s hard to ignore banner ads. But whether your eyes linger—or if you even remember what the ads were promoting—is a different story. In order to get that much-desired attention, [...]
Mullen Adds MD to Its Los Angeles Office
Brand Marketing
Automotive account leader Cameron McNaughton has been named managing director of the Los Angeles office of Mullen—a key hub for the agency's Acura account.
What McDonald’s Is Doing on Snapchat [Infographic]
Performance Marketing
The Snapchat marketing train just keeps picking up steam.
Epic Acura Ad Presents the World’s Most Brutal Mechanical-Horse Race
Creativity
You probably didn't know your Acura isn't really a car. It's actually a real live dark horse. In a world full of creepy and brutish mechanical horses. It will catapult [...]
Survey Predicts a Bleak Future for Agencies
Brand Marketing
If you think the prospects for agencies are challenging right now, look ahead five years.