Ad of the Day: Activision
Brand Marketing
Activision's Call of Duty franchise is putting its stamp on video-game advertising by rethinking one of the oldest tricks in the book—the celebrity endorsement.
Kurt Cobain back on stage in ‘Guitar Hero 5’
Creativity
Fred Astaire danced with one Dirt Devil, and before you knew it, marketing folks were reanimating corpses faster that you could say "Herbert West." Now, it's Gen X's turn to [...]