Eminem’s ‘Survival’ Music Video Is a Four-and-a-Half Minute Ad for Call of Duty: Ghosts
Creativity
As we've mentioned before, Activision and Interscope brought together two of its juggernaut franchises—Call of Duty and Eminem—for a cross-marketing push promoting the game's new Ghosts title and the rapper's [...]
Adweek’s 2013 Brand Genius Awards
Brand Marketing
A generation ago if you asked a marketing chief to describe effective branding, he or she might have talked about a good TV spot or in-store promo. But ask winners [...]
Call of Duty: Ghosts Campaign Will Dovetail With Eminem’s MMLP2
Brand Marketing
November is an important month for Activision— on the fifth, Call of Duty: Ghosts lands with video gamers. But it's also the day Eminem's MMLP2 (short for The Marshall Mathers [...]
The 10 Winners of Adweek’s 2013 Media Plan of the Year
Brand Marketing
When an ad campaign ends up succeeding, so often it's the creative agency that gets all the credit. Adweek's Media Plan of the Year aims to give credit where it's [...]
Comic-Con Is No Longer Just a Nerd Fest
Brand Marketing
Meanwhile, in San Diego, something unusual is afoot! Who are these strangers walking the halls of Comic-Con? Not the 150,000 comic book collectors, sci-fi movie completists and nerdy super-fans dressed [...]
Disney Wraps Major Upfront Sales
It's a wrap at the Disney kids' cable group—Disney XD, Disney Channel, and Disney Jr. The networks saw a bump of 25 percent in total dollars over last year, likely [...]