Instagram’s Video Ads Are Finally Live, and Here Are 4 From Major Brands
Performance Marketing
After six months of testing, Instagram's video ads are officially here.
DigitasLBi and SimpleReach Team for Comparative Metrics
Performance Marketing
DigitasLBi and SimpleReach are creating the NewFronts Brand Content Index, which is designed to help brands figure out if their ads are making an impact in the digital space.
Will Video Game-Toy Hybrids Save the Industry or Eat It?
Brand Marketing
Until recently, your kid’s brain has been the best place to stage battles between Spider-Man and Skeletor. But technology has made this a brave new world, and digital architects have [...]
Agencies Should Gamify Their Cultures and Operations
Brand Marketing
Back when the massive explosion in gaming first appeared on everyone’s radar in the mid-2000s, alarmed legislators, regulators and old fogies commissioned research to find out exactly what affect all [...]
App Lets Fans Play New Call of Duty Game With Their Sports Heroes
Performance Marketing
Most gamers would say nothing beats the multiplayer experience—especially for a first-person shooter saga like Call of Duty, which just released its tenth installment, Ghosts, to millions of devoted fans.
Megan Fox, Frank Sinatra and Las Vegas Give Call of Duty Trailer a Cool New Look
Brand Marketing
IDEA: What happens here, stays here … particularly if the city crumbles to the ground.