Activision

With 500 Million Monthly Users, Activision Blizzard CEO Claims His Company Is 5 Times Bigger Than Netflix

SAN FRANCISCO—Activision Blizzard CEO Bobby Kotick thinks the size of mobile gaming is on par with video-streaming behemoth Netflix.Speaking at Vanity Fair's New Establishment Summit this morning, Kotick boasted about the video gaming company's massive reach, particularly when it comes to areas like esports.

Ad of the Day: Peter Stormare Is Back, and as Dark as Ever, for Black Ops 3

Attention, Black Ops fanatics. "The Replacer" is back, and once again, he's fully prepared to step into your shoes.

Stephen Curry and Shaq Have Cameos in Guitar Hero Live’s Crowdsourced Lip-Sync Ad

Pop music's newest supergroup features hoop icons Shaquille O'Neal and Stephen Curry, sports broadcaster Erin Andrews, Vine star King Bach … and you. 

Meet the Bleacher Report Editor Who Is Trouncing ESPN in Social Sharing

Between the Reagan and Obama administrations, Joe Yanarella carved out a ham-and-egger journalism career with print publications like the Hudson Valley News in upstate New York and Wizard magazine. Then, in 2009, as the U.S.

Marshawn Lynch and Cara Delevingne Suit Up for Call of Duty’s Latest Epic

Kevin might just seem like a regular guy, but he's so nasty at Call of Duty that he gets to star in this ad for Black Ops III—complete with narration about his exploits from actor Michael B. Jordan, and a stunned reaction from football star Marshawn Lynch.In other words, the commercial, created by 72andSunny and directed by Wayne McClammy, reprises the brand's approach of using a mix of celebrity, high-octane production, along with famous music, to play up up the role of the everyman.

With Its New ‘Partnership Incubator,’ 72andSunny Is Now a Matchmaker for Brands

72andSunny's latest work for Activision is also its latest work for Carl's Jr. and Hardee's. That's no weird coincidence.

10 Dream Jobs for Creatives and How the People Who Have Them Got Them

A career in advertising can be a notorious slog, especially at the beginning. Working grueling hours on dog's-breakfast accounts, watching 99 percent of your ideas—often the best ones—die on the vine, […]

Here Are the Year’s Most Inventive Marketing, Media and Digital Campaigns, Honored by Project Isaac

Approaching creative challenges with an inventive spirit has never been more important. The worlds of marketing and media are being rapidly reshaped by data and technology, but interactive innovation only […]

How Snapchats Hidden in Black Ops 2 Led to Today’s Big Live-Action Trailer for Black Ops 3

Activision unleashed its live-action trailer for Call of Duty: Black Ops 3 today. And it's a typically impressive production from 72andSunny—a documentary-style look at a world decades from now in which humans have used technology to fully optimize our physical selves (including weaponizing our very bodies) but are starting to lose our souls in the process.

Ad of the Day: Meet the Crazy Cameraman Who Films Every Kill in Call of Duty

One of the great mean-spirited pleasures of multiplayer gaming is knowing that whenever you finally seize the day and blow your enemy to smithereens, he or she has to watch it on instant replay.But who does the difficult work of chronicling that demise and then shoving it in the person's face? Have you ever thought about that?