With 500 Million Monthly Users, Activision Blizzard CEO Claims His Company Is 5 Times Bigger Than Netflix
Performance Marketing
SAN FRANCISCO—Activision Blizzard CEO Bobby Kotick thinks the size of mobile gaming is on par with video-streaming behemoth Netflix. Speaking at Vanity Fair's New Establishment Summit this morning, Kotick boasted [...]
With Its New ‘Partnership Incubator,’ 72andSunny Is Now a Matchmaker for Brands
Brand Marketing
72andSunny's latest work for Activision is also its latest work for Carl's Jr. and Hardee's. That's no weird coincidence.
10 Dream Jobs for Creatives and How the People Who Have Them Got Them
Brand Marketing
A career in advertising can be a notorious slog, especially at the beginning. Working grueling hours on dog's-breakfast accounts, watching 99 percent of your ideas—often the best ones—die on the vine, [...]
Here Are the Year’s Most Inventive Marketing, Media and Digital Campaigns, Honored by Project Isaac
Brand Marketing
Approaching creative challenges with an inventive spirit has never been more important. The worlds of marketing and media are being rapidly reshaped by data and technology, but interactive innovation only [...]
How Snapchats Hidden in Black Ops 2 Led to Today’s Big Live-Action Trailer for Black Ops 3
Brand Marketing
Activision unleashed its live-action trailer for Call of Duty: Black Ops 3 today. And it's a typically impressive production from 72andSunny—a documentary-style look at a world decades from now in [...]
Ad of the Day: Meet the Crazy Cameraman Who Films Every Kill in Call of Duty
Brand Marketing
One of the great mean-spirited pleasures of multiplayer gaming is knowing that whenever you finally seize the day and blow your enemy to smithereens, he or she has to watch [...]