Twitter Reveals MoPub’s Ad Growth
Performance Marketing
Twitter just disclosed how much money MoPub makes. The messaging platform had to reveal the mobile exchange's finances as part of its disclosure to potential investors before it becomes a [...]
Have We Seen the End of the Big Media Play?
Buried in a recent press release from investment bank The Jordan, Edmiston Group, Inc. is a brief overview of mergers and acquisitions activity in the consumer magaine space. Brief, because [...]
Publicis Buys Rokkan
Brand Marketing
Publicis Groupe has acquired a 100 percent stake in Rokkan, the holding company and agency announced today. Financial terms of the deal were not disclosed. The purchase adds another digital [...]
Digg Sells to Betaworks for Whopping … $500,000
Performance Marketing
Content-sharing site Digg has been sold to Betaworks, and the technology investment company grabbed the waning social starlet for only $500,000, according to The Wall Street Journal.
Oracle Buys Social App Platform Involver
Performance Marketing
Enterprise software giants are continuing their courtship of social-centric tech companies.
Profero Buys Majority Stake in Vox Collective
Brand Marketing
Digital agency Profero has purchased a majority stake in Latino-focused shop Vox Collective, the companies announced today. Financial terms were not disclosed.