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Marketers Pick Apart Google’s Twitch Purchase

Performance Marketing

The Internet-based video game ad space has had its shares of ups and downs—as the likes of Zynga have seen revenues plummet.


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Facebook Buys Oculus for $2 Billion

Performance Marketing

Facebook has just announced a $2 billion deal to buy Oculus VR, the immersive virtual reality headset maker.

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Google Winds Down Wildfire to Focus on DoubleClick Integration

Performance Marketing

Google’s Wildfire clients—companies like Amazon, Gap, Dairy Queen, Cisco—are looking elsewhere for their social media management needs.

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Twitter Users Aghast About What Facebook Paid for WhatsApp

Performance Marketing

Twitter users' reaction to Facebook agreeing to pay $16 billion for WhatsApp can be summed up in two words: What's that?

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Google Welcomes Nest Home

Performance Marketing

Google is spending $3.2 billion to buy Nest, the hardware for the home technology startup. The acquisition is Google’s second-most expensive purchase after its 2012 deal to buy Motorola for [...]

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Why Apple’s Topsy Buy May Be All About Its Social TV Future

Performance Marketing

Apple raised eyebrows yesterday with its curious acquistion of the social analytics firm Topsy. While many have wondered what the deal is all about, many experts believe it points in [...]