The Olson Agency Name Is Going Global as the Marketing Division of Its Parent Company
Brand Marketing
In case you had any doubt that tech-driven consulting firms are becoming major players in the ad agency world, this week has provided two prime examples.
Acquiring a Social Agency Is Sounding Less Sexy by the Month
Brand Marketing
Social media marketing is generating lots of buzz for brands, but interest in acquiring shops that specialize in it is another story.
Publicis Groupe Becomes the Largest Shareholder in Matomy
Brand Marketing
Publicis Groupe will pay $65 million to acquire 20 percent of digital shop Matomy, with an option to acquire another 4.9 percent of the company's shares.
Yahoo Wants to Invest Serious Cash in Snapchat
Performance Marketing
Yahoo is looking to buy a piece of Snapchat with an investment that values the hot messaging app at about $10 billion, according to reports. Yahoo is among a number [...]
Daimler Gets Into Ride-Sharing Apps
Performance Marketing
Daimler, owner of Mercedes-Benz, has acquired rival companies RideScout and MyTaxi to reach a new market of consumers who favor ride-sharing apps over owning a car.
Rocket Fuel’s Deal to Buy [x+1] Propels It Into Marketing Cloud Territory
Performance Marketing
Rocket Fuel is buying data technology platform [x+1] in a deal that is worth about $200 million. Rocket Fuel also announced quarterly results today, generating $92.6 million in revenue, up [...]