This Media Agency Gets a Windfall Out of Bayer’s Merck Deal
Brand Marketing
Bayer HealthCare has shifted U.S. media planning and buying for its newly-acquired Merck consumer product line to MediaCom from Initiative, a Bayer executive confirmed. Annual media spending is estimated at [...]
Catalina Buys Digital Coupon Company
Performance Marketing
Catalina has acquired digital coupon company Cellfire to expand its brand offerings and build mobile loyalty programs.
Publicis Groupe Buys Canada’s Nurun
Brand Marketing
Paris-based Publicis Groupe has acquired digital agency Nurun from Quebecor Media in a $115 million deal.
1-800-Flowers Buys Harry & David
Brand Marketing
Online florist 1-800-Flowers.com is purchasing the iconic gift company Harry & David for $142.5 million.
Publicis Groupe Looking to Buy Ad Tech Firm Criteo
Performance Marketing
Publicis Groupe has its sights on an acquisition of ad tech firm Criteo, according to reports today. The media holding company’s interest helped propel Criteo’s stock up nearly 20 percent.
Rocket Fuel’s Deal to Buy [x+1] Propels It Into Marketing Cloud Territory
Performance Marketing
Rocket Fuel is buying data technology platform [x+1] in a deal that is worth about $200 million. Rocket Fuel also announced quarterly results today, generating $92.6 million in revenue, up [...]