Sid Lee Looks to Expand Into Asia With Its Sale to Hakuhodo
Brand Marketing
Sid Lee's desire to enter the Asian market drove its decision to sell today to Kyu, the operating unit of Hakuhodo in Japan. The Montreal-based agency, which opened in 1993, [...]
China’s BlueFocus Is About to Acquire This North American Advertising Player
Brand Marketing
A Chinese company has set its sights on a North American advertising player, with Beijing’s BlueFocus close to finalizing the purchase of assets from Vision7 International, parent of one of [...]
UPDATE: DreamWorks and Hasbro Cancel Acquisition Talks
Brand Marketing
According to The Hollywood Reporter, Hasbro has called off negotiations with animation studio DreamWorks Animation following word in recent days that the toy company was looking to acquire the animation studio.
Sapient’s Net Income Falls Amid Publicis Groupe’s Bid to Buy the Company
Brand Marketing
Talk about bad timing: Sapient today reported third-quarter net income fell 15 percent to $22.3 million, just four days after Publicis Groupe
What Do Analysts Think About the Publicis Groupe-Sapient Deal?
Brand Marketing
Advertising analysts see Publicis Groupe's move to acquire digital player Sapient for $3.7 billion as a bold move designed to jump-start growth and even venture into Accenture's world of technology [...]
Publicis Groupe Pays a Premium for Sapient in $3.7 Billion Acquisition
Brand Marketing
Publicis Groupe is acquiring digital company Sapient in a $3.7 billion all-cash deal, commanding a premium that surprises observers.