Acquisition

Facebook Advertisers Now Have More Ways to Create Retargeted Ads

About two years ago, Facebook launched dynamic ads—the retargeted promos that pop up in newsfeeds after someone looks at a product on a retailer's website or mobile app. 

Project Adds Another Agency, Wondersauce, to Its Network

Independent global network Project has acquired a new agency, Wondersauce. The New York-based agency will round out the group's agency roster to 14 total shops.

MDC Acquires the Agency Behind Volvo’s ‘Epic Split’ Campaign

MDC Partners and Crispin Porter + Bogusky today announced a major win for the network. MDC has acquired Swedish agency Forsman & Bodenfors—perhaps best known as the agency behind Volvo's "Epic Split" campaign—forming a "strategic global partnership" between the agency and CP+B.

Sid Lee Looks to Expand Into Asia With Its Sale to Hakuhodo

Sid Lee's desire to enter the Asian market drove its decision to sell today to Kyu, the operating unit of Hakuhodo in Japan. The Montreal-based agency, which opened in 1993, already has offices in Toronto, New York, Los Angeles, Paris and Amsterdam. About 550 staffers work at the six offices.

Ragú and Bertolli’s New Owner Seeks an Agency to Turn Castoffs Into Crown Jewels

Like with sports teams and their players, one corporation's castoffs can become another's superstars.

Ad of the Day: Elizabeth Banks Gets Comically Obsessed With Real Estate for Realtor.com

Elizabeth Banks is everything that ads for online real estate sites are typically not—perky, lighthearted and deadpan funny. And that's precisely why she stars in Pereira & O'Dell's new campaign for Realtor.com.

Oracle Buys Datalogix to Bolster Marketing Cloud

Oracle, which purchased digital data player Bluekai for around $400 million in February, is putting a bow on its acquisitions strategy for the year by picking up offline data powerhouse Datalogix today for an undisclosed sum.

Snapchat Quietly Bought a Smartglass Startup Owned by the CEO’s Friend

It's not just Sony whose corporate secrets are being outed by an ongoing leak of hacked documents. Emails released today also reveal Snapchat CEO Evan Spiegel green-lit the $15 million purchase of a smartglass company owned by his college friend.

China’s BlueFocus Is About to Acquire This North American Advertising Player

A Chinese company has set its sights on a North American advertising player, with Beijing’s BlueFocus close to finalizing the purchase of assets from Vision7 International, parent of one of Canada’s most well-known agency networks, Cossette, according to sources.

UPDATE: DreamWorks and Hasbro Cancel Acquisition Talks

According to The Hollywood Reporter, Hasbro has called off negotiations with animation studio DreamWorks Animation following word in recent days that the toy company was looking to acquire the animation studio.