Ace Metrix

Study: The Most Effective Ads in Q2 Were Clear Pitches for New Products or Services

A handful of the most effective ads that aired on TV in the last quarter—from April 1 to June 30, 2015—were to-the-point spots in which brands showed off new products or services.

Which Ads Won the Super Bowl? Here Are 11 Different Ways to Rank Them

Going into the Super Bowl, some observers thought Budweiser was foolish to reprise its Clydesdale and puppy story from last year. After all, how do you top, "Puppy Love," the most shared ad on Facebook ever?

Are These the Best and Worst Super Bowl Ads of the Past 5 Years?

Ace Metrix analyzed the 263 TV ads that have run during the last five Super Bowls, scoring each spot based on watchability and persuasion feedback from 500 American consumers. Here […]

Here Are the Top TV Advertisers of 2014

Despite the growth in digital video this year, TV ads still very much strike a chord with consumers, according to Ace Metrix, which released its brands of the year finalists today.

Here Are the Most Effective Ads of 2014 (So Far)

As it turns out, a lot of people found they had dust in their eyes after sitting through Budweiser's poetic tale of star-crossed companions in its "Puppy Love" Super Bowl spot. […]

Guinness’ Wheelchair Basketball Ad Spun Circles Around Competitors in Q3

Guinness' "Friendship" was the most effective TV beer spot during the third quarter, according to Ace Metrix, which a

For Marketers, Sentimentality Trumps Slapstick

Tugging at the heartstrings: an eternal tactic of marketers of everything from coffee and peanut butter to long-distance phone services and those charities for abused and neglected animals. But a pickup truck?

Obama Attack Ads Fall Flat

President Obama may want to rethink his ad strategy. Of the 22 ads the Obama for America campaign ran over the last 60 days, those attacking his GOP challenger are the least effective, according to an analysis by research firm Ace Metrix.

Controversial Ad Gets High Marks in Effectiveness

The most controversial ad of this year's presidential race is also one of the most effective, according to research firm Ace Metrix.