Study: The Most Effective Ads in Q2 Were Clear Pitches for New Products or Services
Brand Marketing
A handful of the most effective ads that aired on TV in the last quarter—from April 1 to June 30, 2015—were to-the-point spots in which brands showed off new products [...]
Guinness’ Wheelchair Basketball Ad Spun Circles Around Competitors in Q3
Guinness' "Friendship" was the most effective TV beer spot during the third quarter, according to Ace Metrix, which a
For Marketers, Sentimentality Trumps Slapstick
Brand Marketing
Tugging at the heartstrings: an eternal tactic of marketers of everything from coffee and peanut butter to long-distance phone services and those charities for abused and neglected animals. But a [...]
Obama Attack Ads Fall Flat
President Obama may want to rethink his ad strategy. Of the 22 ads the Obama for America campaign ran over the last 60 days, those attacking his GOP challenger are [...]
Controversial Ad Gets High Marks in Effectiveness
Brand Marketing
The most controversial ad of this year's presidential race is also one of the most effective, according to research firm Ace Metrix.