Ace Hardware’s New Ads Remind People Not to Eat Paint or Confuse WD-40 With Motor Oil
Brand Marketing
Shopping for hardware and home improvement products can be confusing. So Ace Hardware is putting a humorous spin on the process in ads with long-winded addendums to its traditional jingle, [...]
Crackle and Spark Ink NewFronts Deal
Performance Marketing
Crackle has inked an agreement with Publicis-owned media agency Spark in the Web publisher's first NewFronts deal this week. Financial terms were not disclosed.
Media Agencies Are Bullish on Chicago
Brand Marketing
Lately, a whole string of media agencies are falling in love with Chi-Town.
Spark Wins Ace Hardware’s Media Duties
Brand Marketing
Ace Hardware has selected Starcom MediaVest Group's Spark agency to handle media planning and buying following a review, Adweek has learned.
Brands Buy Real-Time Mobile Ads Based on the Weather
Performance Marketing
This past winter, Ace Hardware tested location-based mobile ads before and after snowstorms to pitch items like shovels and de-icers.
Ace Hardware
Creativity
Agency: GSD&M, Austin, Texas • Ace is bringing 10 colors to life, literally, in over 30 online videos, TV and print ads, to tout its newest 120-color paint line, Clark [...]