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Omnicom Exec Says Twitter Deal Is About Mobile, Video, Programmatic

Omnicom Media Group will now get first dibs on some of Twitter’s evolving ad products, including new digital video formats, according to the people involved in a broad media deal announced Tuesday.

Twitter, Omnicom Deal Combines Mobile Ad Forces

Twitter and Omnicom struck an ad deal today, sources confirmed for Adweek. Omnicom Medial Group is set to spend up to $230 million marketing on the messaging platform over the next two years, according to The Wall Street Journal.

Programmatic Still Small Potatoes at Most Agencies

Despite all the hype about programmatic advertising, most agency trading desks (which make it their business to be involved in the programmatic game) touch just five cents of every dollar their companies handle.