General Mills Launches a Closed U.S. Creative and Content Agency Review
Brand Marketing
Multinational food manufacturing giant General Mills has launched a comprehensive review affecting all of its creative and content agency relationships in the United States. The company, which includes such brands [...]
Home Builder Picks The Richards Group as Creative Lead—the Shop’s Third Win This Month
Brand Marketing
The Richards Group is back at home with the PulteGroup after the Dallas-based independent agency was selected as the creative lead for Pulte's portfolio of homes.
Miami Prepaid Phone Provider Taps Havas to Help It Grow U.S. Business
Brand Marketing
TracFone, which is launching a more aggressive push into the U.S. mobile market, has picked Havas Media Group as agency of record to help build the profile of the prepaid [...]
Carnival Corporation Picks PHD as Its International Media Agency of Record
Brand Marketing
The world's largest cruise company has chosen Omnicom's PHD as its media agency of record for the United States and the United Kingdom, effectively consolidating its business in what the [...]
IBM’s Watson Helped Fashion House Marchesa Design a ‘Cognitive Dress’ for the Met Gala
Brand Marketing
IBM's Watson is set to make a splash on one of fashion's biggest stages: the Metropolitan Museum of Art's annual gala. IBM teamed up with design house Marchesa to create [...]
Omnicom Adds Ancestry.com to Continue Winning Streak
Brand Marketing
Omnicom media networks continued their winning streak, with OMD adding Ancestry.com after a media review in which incumbent Ocean Media did not participate, according to people familiar with the search. [...]