Duracell Picks Wieden + Kennedy as Its New Creative Agency of Record
Agencies
Duracell, the maker of North America's top-selling batteries, has chosen Wieden + Kennedy New York as its creative agency of record after a review. W+K will develop integrated marketing initiatives [...]
Chobani Picks Wieden + Kennedy as Its New Lead Creative Agency
Brand Marketing
Chobani, America's top Greek yogurt brand, announced several changes to the marketing side of its business today, chief among them the appointment of Wieden + Kennedy as its new lead [...]
Lowe’s Launches Media Agency Review After More Than 10 Years With OMD
Brand Marketing
Home improvement retail chain Lowe's has issued an RFI ahead of its first media agency review since 2005. The review comes roughly 10 months after the Mooresville, N.C., chain promoted [...]
Independent Agency Horizon Media Picks Up Another Win in La Quinta Review
Brand Marketing
Horizon Media, which calls itself the world's largest independent media agency, won the business of international hotel chain La Quinta Inns and Suites after a review.
KFC Launches a Media Agency Review for Its $220 Million Ad Business
Brand Marketing
Today Yum Brands announced that it has launched a media agency review for the KFC chain after more than a decade with WPP's MEC. Los Angeles consultancy Select Resources International [...]
AT&T Consolidates Its Creative and Media Business with Omnicom
Brand Marketing
Telecommunications giant AT&T consolidated its advertising business with Omnicom after a closed creative and media review that pitted the holding company against arch rival WPP. BBDO will retain the creative [...]