Accounts

American Cancer Society Picks The Richards Group to Help Set Its Brand Apart

The Richards Group has won creative agency of record duties for the American Cancer Society after a review.

Sprint Launches Its First Media Agency Review in More Than a Decade

Telecom giant Sprint has placed its media planning and buying business in review for the first time in over 10 years. Vice president of corporate communications David Tovar confirmed that the company issued an RFP to "several firms" today including incumbent MediaVest, which has handled the account since 2011.

Why a Little-Known Lumber Company Is Buying a Pricey 90-Second Spot for Its Super Bowl Debut

Among the many familiar faces in Super Bowl LI, one newcomer looks to stand out with what is so far the game's only 90-second entry.

U.S. Army Launches Full Agency Review for Account Worth Up to $4 Billion

This week the U.S. Army issued an RFP for full-service agencies to handle its marketing efforts.

Goodby Silverstein & Partners Wins Lead Creative Duties on Chrysler

Fiat Chrysler Automobiles has named Goodby Silverstein & Partners as the new lead agency on its largest brand, Chrysler.A company spokesperson confirmed that GS&P will be agency of record for the Chrysler brand moving forward but declined to elaborate on the relationship.

Applebee’s Launches Its Second Creative Agency Review in a Year

The Applebee's restaurant chain and its parent company, DineEquity, formally launched a creative agency review today, exactly one year after handing the account to Kansas City independent agency Barkley. At the time, sources claimed that t

General Mills Concludes Its U.S. Creative Review by Naming 3 Agencies for Project-Based Work

General Mills concluded the closed creative review it launched this summer by naming three agencies to handle project-based work for its extensive brand lineup.

Grey Wins Pfizer’s Nexium as Pharma Giant Consolidates Its U.S. Agency Roster

Pfizer, the world's second largest pharmaceutical company by sales, has picked Grey as lead creative agency on its antacid brand Nexium in the U.S. after a review.

Sprint Names Droga5 as Its Agency of Record After Gradually Moving Production Work In-House

Today Sprint announced that it named Droga5 as its new creative agency of record after two years with Deutsch.Vp of corporate communications David Tovar confirmed that the fourth-largest telecom company in the U.S. moved its account to Droga5 without a review, and that the agency will continue working with Omnicom's Alma on Hispanic marketing.

Duracell Picks Wieden + Kennedy as Its New Creative Agency of Record

Duracell, the maker of North America's top-selling batteries, has chosen Wieden + Kennedy New York as its creative agency of record after a review.W+K will develop integrated marketing initiatives across the Duracell family of products including digital, social, TV, experiential and design work. Its first such efforts will debut in early 2017.