New, Big B2B ideas, From MarTech to Dimensional Mail
Performance Marketing
B2B sales and marketing people have always understood that it’s an account that buys, not an individual. And further understood that certain key accounts will produce the lion’s share of [...]
Goodby Silverstein & Partners Wins Lead Creative Duties on Chrysler
Agencies
Fiat Chrysler Automobiles has named Goodby Silverstein & Partners as the new lead agency on its largest brand, Chrysler. A company spokesperson confirmed that GS&P will be agency of record [...]
Applebee’s Launches Its Second Creative Agency Review in a Year
Agencies
The Applebee's restaurant chain and its parent company, DineEquity, formally launched a creative agency review today, exactly one year after handing the account to Kansas City independent agency Barkley. At the [...]
General Mills Concludes Its U.S. Creative Review by Naming 3 Agencies for Project-Based Work
Brand Marketing
General Mills concluded the closed creative review it launched this summer by naming three agencies to handle project-based work for its extensive brand lineup.
Grey Wins Pfizer’s Nexium as Pharma Giant Consolidates Its U.S. Agency Roster
Brand Marketing
Pfizer, the world's second largest pharmaceutical company by sales, has picked Grey as lead creative agency on its antacid brand Nexium in the U.S. after a review.
Sprint Names Droga5 as Its Agency of Record After Gradually Moving Production Work In-House
Agencies
Today Sprint announced that it named Droga5 as its new creative agency of record after two years with Deutsch. Vp of corporate communications David Tovar confirmed that the fourth-largest telecom [...]