Olive Garden, a mainstay account at Grey for nearly three decades, has launched a review of its creative business. The restaurant chain spent $155 million in media last year, according to Kantar Media. Grey, which handles the business out of its New York headquarters, is defending. Pile + Co. in Boston is managing the process.
Converse has hired a new agency to plan and buy its media in North America. PHD, a unit of Omnicom Group, has inherited the business from MediaVest after a review, sources said. The assignment includes both traditional and digital media, and spending is expected to grow to $15 million this year. Last year, the brand spent $7 million in media, according to Kantar Media.
Behind every chairman or CEO, there’s at least one executive, often leading a team, who helps make the machinery of the organization hum. It’s been this way for decades, and […]
AFG& has been awarded the creative lead on brands from Nestlé Purina PetCare Europe, expanding the Interpublic agency’s long-time domestic relationship with the company into all of its European markets.