Account

After 3 Decades With Grey, Olive Garden Launches Creative Review

Olive Garden, a mainstay account at Grey for nearly three decades, has launched a review of its creative business. The restaurant chain spent $155 million in media last year, according to Kantar Media. Grey, which handles the business out of its New York headquarters, is defending. Pile + Co. in Boston is managing the process.

In a Busy Week, PlayStation Teases Games, Touts Streaming Service and Hires a New Agency

It has been a busy week for Sony PlayStation.

Converse Hires a New Agency to Plan and Buy Media

Converse has hired a new agency to plan and buy its media in North America. PHD, a unit of Omnicom Group, has inherited the business from MediaVest after a review, sources said. The assignment includes both traditional and digital media, and spending is expected to grow to $15 million this year. Last year, the brand spent $7 million in media, according to Kantar Media. 

The Top 50 Execs Who Make the Wheels Turn

Behind every chairman or CEO, there’s at least one executive, often leading a team, who helps make the machinery of the organization hum. It’s been this way for decades, and […]

AFG& Wins Purina Brands in Europe

AFG& has been awarded the creative lead on brands from Nestlé Purina PetCare Europe, expanding the Interpublic agency’s long-time domestic relationship with the company into all of its European markets.

Goodness Mfg. Wins ING Direct

ING Direct has a new lead agency.