Samsung Will Go Door to Door to Generate Emmys Buzz
Performance Marketing
While Samsung turned to Ellen DeGeneres to facilitate an epic selfie moment during the 2014 Oscars, the brand for tonight's Emmys broadcast on NBC is going door to door to
Bumpy Start for Oscars Live Streaming Initiative
ABC’s first pass at live-streaming the Academy Awards didn’t exactly go off without a hitch last night, as user demand knocked the service out of commission.
Oscars Produce Strange Promoted Tweets [Updated]
Performance Marketing
When it came to real-time marketing for Sunday's Oscars, it was a success—if you were looking for bizarre results or if you work in Twitter's revenue department.
Blue Chippers Return to the Red Carpet
While two of the biggest advertisers have rotated out of ABC’s Academy Awards broadcast, many more blue-chip sponsors are returning to the Red Carpet.
Two of the Oscars’ Biggest Sponsors Have Decided Not to Return This Year
After a lengthy stretch during which they served as exclusive category sponsors of the Academy Awards, Hyundai and Coca-Cola have decided to leave the red carpet behind.
Smash Creators Craig Zadan and Neil Meron Rehired to Produce 2014 Oscars
The Academy of Motion Picture Arts and Sciences rehired Smash creators Craig Zadan and Neil Meron to produce the 2014 Oscars, The L.A.