Absolut

Absolut Is Now Selling Fine Art From Around the World Online

Absolut has deep ties to the art world, as it's collaborated with Andy Warhol, Annie Leibovitz, Helmut Newton, Damien Hirst and more than 600 other artists to design ad campaigns for its iconic bottle throughout its history.

Absolut Gives Consumers a Virtual Night Out With EDM Artist Deadmau5

Absolut is looking to connect with a very specific group of consumers in its latest campaign, and it's not your everyday vodka drinker. Instead, the brand is searching for early adopters of technology who also enjoy good music to experiment with its new virtual reality video game with a special appearance from artist deadmau5.

A Cisgender Guy Learns to Love His Transgender Buddy in One Sleepless Night for Absolut

Absolut Vodka's #AbsolutNights campaign centers on archetypes that don't get much attention in traditional advertising—including a widow, a woman attracted to other women and now a transgender person.

How Blending Art and Commerce Drove Absolut Vodka’s Legendary Campaigns

Legend has it that sometime in the mid-'80s, Andy Warhol fell in love amid the pulsing lights and throbbing beats at ultra-chic New York disco Studio 54.

Fred Armisen Directs A-Listers in World’s Worst Casting Call for Absolut Elyx’s Water PSA

The luxury vodka brand Absolut Elyx is bringing the most important ingredient in vodka (water) to those who need it most through a new campaign with nonprofit Water for People.

Infographic: The Recipe for a Successful Booze Brand

With the summer BBQ season in full swing, booze brands get a natural boost—but what makes a consumer pick one bottle over another? While personal recommendations from family and friends are the biggest influence, research company Crowdtap found that alcoholic-beverage consumers are also very brand-focused.

Sid Lee Looks to Expand Into Asia With Its Sale to Hakuhodo

Sid Lee's desire to enter the Asian market drove its decision to sell today to Kyu, the operating unit of Hakuhodo in Japan. The Montreal-based agency, which opened in 1993, already has offices in Toronto, New York, Los Angeles, Paris and Amsterdam. About 550 staffers work at the six offices.

After Losing Absolut, TBWA Lands Another of Its Owner’s Wine Brands

Three years after losing Absolut Vodka, TBWA is expanding its relationship with Absolut owner Pernod Ricard. The New York office of TBWA\Chiat\Day has landed creative responsibilities on Kenwood Vineyards, which Pernod Ricard acquired last year.

Absolut Lights Up the Night With a New Short Film and a Special Illuminated Bottle

Absolut rolls out new advertising today from Sid Lee including a new short film and TV commercial, a never-before-heard song from Empire of the Sun, and a limited-edition illuminated bottle that lights up when you push a button on the bottom.

Inside TBWA New York’s Reinvention

Even in the rough-and-tumble New York agency world, TBWA\Chiat\Day has stood out as one of the most volatile shops trying to right itself in recent years.