Absolut has deep ties to the art world, as it's collaborated with Andy Warhol, Annie Leibovitz, Helmut Newton, Damien Hirst and more than 600 other artists to design ad campaigns for its iconic bottle throughout its history.
Absolut is looking to connect with a very specific group of consumers in its latest campaign, and it's not your everyday vodka drinker. Instead, the brand is searching for early adopters of technology who also enjoy good music to experiment with its new virtual reality video game with a special appearance from artist deadmau5.
Absolut Vodka's #AbsolutNights campaign centers on archetypes that don't get much attention in traditional advertising—including a widow, a woman attracted to other women and now a transgender person.
Legend has it that sometime in the mid-'80s, Andy Warhol fell in love amid the pulsing lights and throbbing beats at ultra-chic New York disco Studio 54.
The luxury vodka brand Absolut Elyx is bringing the most important ingredient in vodka (water) to those who need it most through a new campaign with nonprofit Water for People.
With the summer BBQ season in full swing, booze brands get a natural boost—but what makes a consumer pick one bottle over another? While personal recommendations from family and friends are the biggest influence, research company Crowdtap found that alcoholic-beverage consumers are also very brand-focused.
Sid Lee's desire to enter the Asian market drove its decision to sell today to Kyu, the operating unit of Hakuhodo in Japan. The Montreal-based agency, which opened in 1993, already has offices in Toronto, New York, Los Angeles, Paris and Amsterdam. About 550 staffers work at the six offices.
Three years after losing Absolut Vodka, TBWA is expanding its relationship with Absolut owner Pernod Ricard. The New York office of TBWA\Chiat\Day has landed creative responsibilities on Kenwood Vineyards, which Pernod Ricard acquired last year.
Absolut rolls out new advertising today from Sid Lee including a new short film and TV commercial, a never-before-heard song from Empire of the Sun, and a limited-edition illuminated bottle that lights up when you push a button on the bottom.
Even in the rough-and-tumble New York agency world, TBWA\Chiat\Day has stood out as one of the most volatile shops trying to right itself in recent years.