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Absolut Is Now Selling Fine Art From Around the World Online

Brand Marketing

Absolut has deep ties to the art world, as it's collaborated with Andy Warhol, Annie Leibovitz, Helmut Newton, Damien Hirst and more than 600 other artists to design ad campaigns [...]


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Infographic: The Recipe for a Successful Booze Brand

Brand Marketing

With the summer BBQ season in full swing, booze brands get a natural boost—but what makes a consumer pick one bottle over another? While personal recommendations from family and friends [...]

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Sid Lee Looks to Expand Into Asia With Its Sale to Hakuhodo

Brand Marketing

Sid Lee's desire to enter the Asian market drove its decision to sell today to Kyu, the operating unit of Hakuhodo in Japan. The Montreal-based agency, which opened in 1993, [...]

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After Losing Absolut, TBWA Lands Another of Its Owner’s Wine Brands

Brand Marketing

Three years after losing Absolut Vodka, TBWA is expanding its relationship with Absolut owner Pernod Ricard. The New York office of TBWA\Chiat\Day has landed creative responsibilities on Kenwood Vineyards, which [...]

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Absolut Lights Up the Night With a New Short Film and a Special Illuminated Bottle

Creativity

Absolut rolls out new advertising today from Sid Lee including a new short film and TV commercial, a never-before-heard song from Empire of the Sun, and a limited-edition illuminated bottle [...]

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Inside TBWA New York’s Reinvention

Brand Marketing

Even in the rough-and-tumble New York agency world, TBWA\Chiat\Day has stood out as one of the most volatile shops trying to right itself in recent years.