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A Year After Becoming Freeform, the Network Prepares for Life After Pretty Little Liars

Convergent TV

One year ago, the network formerly known as ABC Family switched its name to Freeform, a moniker execs said better reflected its edgier content. Now, as Freeform celebrates its first anniversary, [...]


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Pretty Little Liars Shares the Secrets of Its Social Media Success

Convergent TV

It's no big surprise that ABC Family's hit series Pretty Little Liars is one of the top shows on social media. The teen mystery drama has dominated social since its [...]

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ABC Family Doubles Down on Original Programming to Reach Young Women

Media News

As women between 14 and 29 enter new life phases, ABC Family wants to be the channel they flip to for programming that helps them navigate the next step.

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Kate Juergens Stepping Down as ABC Family’s Chief Creative

Convergent TV

Kate Juergens is leaving her post as ABC Family’s chief creative officer and evp of original content, Variety reported.

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Pretty Little Liars and Audi Test Real-Time Snapchat Content

Performance Marketing

Fans of Pretty Little Liars should be stoked right about now: Hours ago, the ABC Family show got renewed for a sixth and seventh season, and