Deutsch Wins Shock Top, Expanding Its Portfolio With Parent Company A-B InBev
Agencies
Shock Top selected a new agency today, naming Deutsch's New York office as its newest partner. "I'm pleased to share that Shock Top has brought on Deutsch as our agency [...]
5 Ways the AB InBev-SABMiller Mega Merger Could Change the Beer Industry Forever
Brand Marketing
News that Anheuser-Busch InBev, the world's largest beer company, and SABMiller, AB's top competitor, have reached a deal in which AB InBev is purchasing SABMiller for the hefty sum of [...]
Budweiser and Miller Parent Companies Agree to Merge in $104 Billion Deal
Brand Marketing
Looks like Anheuser-Busch InBev, the world's largest beer company, and SABMiller, its top competitor, will indeed join forces to create one giant beer company.
Looks Like Budweiser and Miller’s Parent Companies Won’t Be Merging … for Now
Brand Marketing
Anheuser-Busch InBev, the world's largest beer company, and SABMiller, the world's second largest beer company, won't be combining forces to create one giant beer company—yet.
Bud Light Leaves BBDO, Moves U.S. Business to Wieden + Kennedy
Brand Marketing
Wieden + Kennedy in New York has won the creative business of America's largest beer brand, Bud Light. And owner Anheuser-Busch InBev has also tapped the agency's Amsterdam office to [...]
The Star of Bud Light’s Pac-Man Stunt Had No Clue He’d Be in a Super Bowl Ad
Brand Marketing
Earlier this year Bud Light released "Coin," a 90-second Super Bowl spot about a man who gets to play a real-life game of Pac-Man.