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Deutsch Wins Shock Top, Expanding Its Portfolio With Parent Company A-B InBev

Agencies

Shock Top selected a new agency today, naming Deutsch's New York office as its newest partner. "I'm pleased to share that Shock Top has brought on Deutsch as our agency [...]


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5 Ways the AB InBev-SABMiller Mega Merger Could Change the Beer Industry Forever

Brand Marketing

News that Anheuser-Busch InBev, the world's largest beer company, and SABMiller, AB's top competitor, have reached a deal in which AB InBev is purchasing SABMiller for the hefty sum of [...]

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Budweiser and Miller Parent Companies Agree to Merge in $104 Billion Deal

Brand Marketing

Looks like Anheuser-Busch InBev, the world's largest beer company, and SABMiller, its top competitor, will indeed join forces to create one giant beer company.

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Looks Like Budweiser and Miller’s Parent Companies Won’t Be Merging … for Now

Brand Marketing

Anheuser-Busch InBev, the world's largest beer company, and SABMiller, the world's second largest beer company, won't be combining forces to create one giant beer company—yet. 

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Bud Light Leaves BBDO, Moves U.S. Business to Wieden + Kennedy

Brand Marketing

Wieden + Kennedy in New York has won the creative business of America's largest beer brand, Bud Light. And owner Anheuser-Busch InBev has also tapped the agency's Amsterdam office to [...]

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The Star of Bud Light’s Pac-Man Stunt Had No Clue He’d Be in a Super Bowl Ad

Brand Marketing

Earlier this year Bud Light released "Coin," a 90-second Super Bowl spot about a man who gets to play a real-life game of Pac-Man.