Shock Top selected a new agency today, naming Deutsch's New York office as its newest partner. "I'm pleased to share that Shock Top has brought on Deutsch as our agency of record. We're excited to work together on some great creative in 2017," Jake Kirsch, vp, Shock Top, said in a statement.
Beverage giant AB InBev has expanded its advertising roster yet again by choosing Deutsch as the lead creative agency for the Busch family of brands including Busch and Busch Light.
In 1968, U.S. Olympian Bob Beamon soared 8.9 meters, surpassing the current long jump world record not by mere inches but by nearly 2 feet.
What goes into giving a major marketer like Budweiser a top-to-bottom makeover of its core product? The entirety of the beer behemoth's visual identity—packaging, logo, typography and more—recently got a face-lift from design firm Jones Knowles Ritchie, which has been tinkering with it since December 2013 and gave Adweek an exclusive look.
MillerCoors has started making internal leadership changes after the larger SABMiller agreed to merge with AB InBev in a $104 billion deal and sell its stake in the MillerCoors venture.
News that Anheuser-Busch InBev, the world's largest beer company, and SABMiller, AB's top competitor, have reached a deal in which AB InBev is purchasing SABMiller for the hefty sum of $107 billion is certain to impact the greater beer market.
Looks like Anheuser-Busch InBev, the world's largest beer company, and SABMiller, its top competitor, will indeed join forces to create one giant beer company.
Anheuser-Busch InBev, the world's largest beer company, and SABMiller, the world's second largest beer company, won't be combining forces to create one giant beer company—yet.
Wieden + Kennedy in New York has won the creative business of America's largest beer brand, Bud Light. And owner Anheuser-Busch InBev has also tapped the agency's Amsterdam office to lead the Corona brand globally.
Earlier this year Bud Light released "Coin," a 90-second Super Bowl spot about a man who gets to play a real-life game of Pac-Man.