This year, the Super Bowl celebrates a serious milestone: It's turning 50. And who better to celebrate than an organization dedicated solely to helping people over the age of 50?
Holiday parties, magazine fetes and the wind-down of Art Basel brought together luminaries from all corners of the media landscape: artists, editors, business execs and A-list celebrities.
Last August, during final presentations for Anheuser-Busch InBev's $575 million domestic planning and buying assignment, Sasha Savic took his vow to raise the creative bar at MediaCom to a whole new level. Fittingly, he did so in a pub.
Arby's Twitter conversation with Pharrell Williams during the Oscars turned out to be another big win for the brand.
When Oscars host Ellen DeGeneres snapped that epic selfie with the Samsung Galaxy Note during last night's ceremony, it effectively snagged "Best Picture"—among marketers, that is.
On Monday, the AARP's Promoted Tweet buy for "Obama" turned awry when #ObamaIsNotSatan was a national trend on Twitter for several hours.
In the latest example of how marketers are using Twitter's Promoted Tweets to jump on digital chatter as it happens, the AARP and
Older Americans want you to know they’re worth marketers’ time, but apparently everyone hasn't gotten the memo.