AARP

AARP Celebrates the Newest Member of the 50-and-Over Club: The Super Bowl

This year, the Super Bowl celebrates a serious milestone: It's turning 50. And who better to celebrate than an organization dedicated solely to helping people over the age of 50?

Facetime: Holiday Cheer Spreads Through the Media

Holiday parties, magazine fetes and the wind-down of Art Basel brought together luminaries from all corners of the media landscape: artists, editors, business execs and A-list celebrities.

U.S. Media Agency of the Year: MediaCom’s Team-First Approach Landed a Ton of New Business in 2014

Last August, during final presentations for Anheuser-Busch InBev's $575 million domestic planning and buying assignment, Sasha Savic took his vow to raise the creative bar at MediaCom to a whole new level. Fittingly, he did so in a pub.

George Takei’s Take: Older People Care About Tech

George Takei has a message to herald: Older people know how to use digital media.

Exclusive #Oscars Data: Top 20 Brand Tweets

Arby's Twitter conversation with Pharrell Williams during the Oscars turned out to be another big win for the brand.

Ellen’s Selfie Scores Oscar Gold for Samsung

When Oscars host Ellen DeGeneres snapped that epic selfie with the Samsung Galaxy Note during last night's ceremony, it effectively snagged "Best Picture"—among marketers, that is.

Oh, My: George Takei Will Have a YouTube Show Produced by AARP

George Takei, formerly Mr.

What AARP Learned From #ObamaIsNotSatan

On Monday, the AARP's Promoted Tweet buy for "Obama" turned awry when #ObamaIsNotSatan was a national trend on Twitter for several hours.

#ObamaIsNotSatan Shows Random Side of Twitter Ads

In the latest example of how marketers are using Twitter's Promoted Tweets to jump on digital chatter as it happens, the AARP and

AARP Makes Its Site Safe for Advertisers

Older Americans want you to know they’re worth marketers’ time, but apparently everyone hasn't gotten the memo.