AARP Celebrates the Newest Member of the 50-and-Over Club: The Super Bowl
Brand Marketing
This year, the Super Bowl celebrates a serious milestone: It's turning 50. And who better to celebrate than an organization dedicated solely to helping people over the age of 50?
Ellen’s Selfie Scores Oscar Gold for Samsung
Performance Marketing
When Oscars host Ellen DeGeneres snapped that epic selfie with the Samsung Galaxy Note during last night's ceremony, it effectively snagged "Best Picture"—among marketers, that is.
Oh, My: George Takei Will Have a YouTube Show Produced by AARP
Performance Marketing
George Takei, formerly Mr.
What AARP Learned From #ObamaIsNotSatan
Performance Marketing
On Monday, the AARP's Promoted Tweet buy for "Obama" turned awry when #ObamaIsNotSatan was a national trend on Twitter for several hours.
#ObamaIsNotSatan Shows Random Side of Twitter Ads
Performance Marketing
In the latest example of how marketers are using Twitter's Promoted Tweets to jump on digital chatter as it happens, the AARP and
AARP Makes Its Site Safe for Advertisers
Brand Marketing
Older Americans want you to know they’re worth marketers’ time, but apparently everyone hasn't gotten the memo.