Aaron Shapiro

Redefining Mobile: Smartphones, Tablets Increasingly Have Separate Ad Budgets

As the Samsung Galaxy and iPhone 6 have introduced larger smartphone screen sizes to the masses, folks don't seem to be lugging their tablets around as much.

The 4 Biggest Marketing Implications From Amazon’s Fire Phone

Amazon’s new Fire phone has been out for less than a month, but already a number of brands like eBay, Fandango and Orbitz are eyeing the phone for potential marketing opportunities.

Huge Names SRI’s Jessica Pezzullo CMO

Huge named Jessica Pezzullo, formerly a senior partner at Select Resources International, as the digital agency’s new chief marketing officer.

Why Mayer’s Office Stance Won’t Hurt Yahoo in Recruiting Talent

Yahoo isn't budging on CEO Marissa Mayer's mandate that her employees come into the office rather than telecommute.

Huge Hires First New Business Chief

Chris Hayes is getting back to his digital roots.Less than two years after joining Young & Rubicam in a business development role, Hayes is leaving to become a global managing director at Huge in Brooklyn, N.Y. At his new shop, he’ll continue to focus on new business efforts. He starts July 2 and will report to CEO Aaron Shapiro.