Shinola’s CMO Wants You to Know Where Its Products Come From, and the Story Behind Them
Brand Marketing
Luke Wilson is a busy man. With 64 movie and TV projects to his credit (and three more in postproduction), the Santa Monica, Calif.-based actor doesn't have a lot of [...]
Viceland Launches VR Partnership With Samsung and Downplays Weak Early TV Ratings Data
As it nears its one-month anniversary, Viceland is expanding its stable of advertising partners by striking a new virtual reality deal with Samsung. But the network is also downplaying early [...]
Viceland Is Shaking Up TV Advertising by Running More Native Ads That Look Editorial
Vice Media unleashed its first linear network on Monday night, launching Viceland, its new channel with A+E Networks. Featuring an eclectic lineup curated by Viceland creative director Spike Jonze, the [...]
Here’s How Viceland Plans to Lure Millennials Back to TV
The conventional wisdom is that millennials are fleeing TV, but as usual, Vice is playing the role of disrupter. On Feb. 29, the company will take over History offshoot H2 [...]
Why Uncertainty Surrounds How Advertising Will Work on Vice’s New TV Network
It took A+E Networks and Vice Media more than six months to finish their deal, finally announced yesterday, for Vice to take over A+E's History offshoot, H2. The revamped channel, which [...]