Alex Kehr started a self-service website for Snapchat geofilters called GeofilterPlace on a Friday night last summer and then ditched it for two months. He basically acted like it didn't happen. "And then sales started organically taking off," Kehr explained. "I shifted my focus to it full-time, and it hasn't stopped growing."
The Sierra Club purchased a geofilter that people attending tonight's presidential debate at the University of Nevada, Las V
Reflik, a digital recruiting platform for crowdsourcing talent, wanted to get the attention of the millennial, coding-minded world this week during TechCrunch's Disrupt conference in San Francisco. But the Somerset, N.J.-based company wasn't able to make the 2,900-mile journey in order to attend.
Snapchat, which four years ago was still known to many as a sexting app, is now going all in on politics. This week, for the Democratic National Convention, it has filters all over Philadelphia.