QR Codes Are Even More Relevant in 2019
Performance Marketing
QR codes are making a comeback and brands, agencies and traditional marketers are finding innovative ways to utilize them as an effective means of passing product information in-store, bringing static [...]
This Agency Helped Ford Put QR Codes on All of Its Window Stickers
Brand Marketing
Specs Who CEO Ivan Braiker (l.), COO Doug Stovall What Mobile marketing company Where Lake Washington at Carillon Point in Kirkland, Wash.
More Than 200 Retailers Have Been Targeted By Patent Trolls
Performance Marketing
There’s reason to be optimistic that before the end of the year Washington will put patent trolls in their place. In the last few weeks, the push for reform has [...]
Organic’s Thomas Says Context Is King When Analyzing Data
Brand Marketing
As one of marketing’s first digital agencies, Organic is credited with creating the industry’s first banner ad in 1994.
Tattoo Studio’s Brilliant Help-Wanted Ad Makes Applicants Carefully Fill In a QR Code
Creativity
Once in a blue moon, an ad using a QR code somehow manages not to suck. We had the Guinness QR cup. There was also the shadow-activated QR code from [...]
Facebook Ties Offers With Ads
Performance Marketing
When Rosetta Stone bundled a recent Facebook Offers campaign with an ad buy on the social network, the language-learning company saw a better return than its paid search campaign on [...]