Here’s Why Your Favorite Brands Are Making Their Own Emoticons
Brand Marketing
Cute-Crazed. Selfie-Obsessed. Bad Happy. These are just three of the names of Mentos' new branded emoticons, or "ementicons," which will soon be available for the mint brand's socially savvy fans [...]
‘Breaking Bad’ Mentos Commercial Is Fresh, Full of Life
Creativity
If a potent new supply of blue Mentos hits the market soon, you'll know why. Here are Walter White and his son, Walt Jr., from Breaking Bad in a hilarious [...]
Make Sweet, Sweet Love (and Lots of Babies), Says Mentos
Creativity
In today's world of 7 billion people, you rarely see ad campaigns that encourage people to fire up the baby cannon. However, Singapore has a low birthrate. So, to goose [...]
And the Brands Played On
Performance Marketing
Watch out, Zynga and Electronic Arts. When it comes to casual mobile gaming, top brands like Mentos, Pepsi and Red Bull have your players in their sights.
Mentos Erases Negative Tweets With Facebook App
Creativity
Mentos has partnered with The Martin Agency to create a Negative Tweet Eliminator app for Facebook.
Mentos Gum’s Dial-In Number Gives You Plenty of Options
Creativity
This is sort of funny. Mentos is launching a new gum called UP2U, which includes two flavors in the same pack, giving you the choice of which to chew. To [...]