Accounts in Review: Royal Caribbean Nears Its Media Decision
Brand Marketing
Two weeks after picking Mullen Lowe to handle its creative account, Royal Caribbean is about to hire a media agency. Three contenders traveled to the company's headquarters in Miami today [...]
Accounts in Review: Insurers Get the Urge to Search
Brand Marketing
Don't look now but insurers that collectively spend more than $200 million in media annually are in the midst of creative searches. New York Life was the latest to surface, [...]
Ad of the Day: Prudential Visits Madagascar’s Fishermen for This Gorgeous, Moving Film
Brand Marketing
Consistency—supposedly the hobgoblin of small minds—might seem like an unlikely driver for evocative brand storytelling. Yet, Lowe Cape Town and Prudential South Africa have created memorable, moving short films illustrating [...]
Accounts in Review: Coke Joins the Long List of Media Searches
Brand Marketing
The media account frenzy continues. A week after searches for Visa and Coty surfaced, Coca-Cola bubbled up with a review of its U.S. media business. Spending on the account grew [...]
Accounts in Review: The Media Searches Keep Piling Up
Brand Marketing
As a media agency these days, you're either under siege or flush with opportunity. It became clear this week that Visa and Coty are searching for agencies to handle their [...]
Accounts in Review: Suddenly, It’s Raining Cruise Line Searches
Brand Marketing
Agencies looking for a cruise line account suddenly have choices. If Royal Caribbean isn't inviting enough, why not give Norwegian Cruise Line a go? And since they're in play at [...]