3 Examples of Purpose-Driven Brand Email
Performance Marketing
Who’s doing a good job at using email to develop and support their purpose-driven brand? Let’s quickly look at a few examples.
These Brands Want Girls to Care About Science, Technology, Engineering and Math
Brand Marketing
The latest trend of empowerment marketing has inundated us with positive messages for women. But some brands aren't letting their message end with a campaign spot.
Ad of the Day: GoldieBlox Spoofs ‘This Is Your Brain on Drugs’ in Egg Spot for Easter
Brand Marketing
GoldieBlox is back, and this time, the brand's girl-power message is targeted directly at grownups.
GoldieBlox Apologizes to Beastie Boys, Saying It Was Naive Rather Than Malicious
Creativity
Four months after it began, the legal battle between GoldieBlox and the Beastie Boys appears to be winding down, as the band has agreed to drop its lawsuit against the [...]
Q&A: GoldieBlox Founder Debbie Sterling on Scoring a Super Bowl Spot
Creativity
Most businesses can only dream of growing big enough one day to advertise in the Super Bowl. So when an 18-month-old startup finds itself running an ad in the game [...]
GoldieBlox Wins Spot in Sunday’s Super Bowl
Brand Marketing
Two years ago, GoldieBlox didn't exist. This Sunday, the fledgling game company will be a national Super Bowl advertiser, rubbing shoulders with behemoth brands like Coca-Cola, Budweiser and Toyota.