Media Pitch: Presshub Wants to Unify Publishers’ Distributed Content With a Single API
Many publishers have invested a great deal of time and resources to distribute their content on social and mobile-optimized platforms like Google AMP, Apple News, and Facebook Instant Articles. The [...]
5 New Year’s Resolutions to Improve the Performance of Your App
Apps are all around us and given the fact that both Apple and Google are doubling down on app technology you need to make sure yours are performing as well [...]
Facebook Is Updating Instant Articles to Help Publishers Make More Money
Performance Marketing
Facebook is updating its policies for Instant Articles, per a rep with the company, which could mean up to 40 percent more ads for publishers on the platform.
Google Is Making the Mobile Web Faster for Publishers and Their Readers
Performance Marketing
Every second counts with often impatient mobile users, so Google wants to help publishers reduce the time it takes their articles to load when viewed on smartphones.
As Media Consumption Becomes Liquid Across Platforms, Brands Better Learn How to Surf
Brand Marketing
Today's consumer is crossing screens, jumping between smartphones and laptops and smart TVs, watching short- and long-form video at a steady clip, and consuming news, information and entertainment at a [...]
With Facebook’s Instant Articles, Publishers Contemplate a Social-First World
Performance Marketing
Reports from the last few weeks hinted it was coming, but the debut of Facebook's Instant Articles made plenty of publishers' hair stand on end this morning anyway. And why [...]